Brand Expression
For LAGO Global Capital Management, a Chicago-based private credit investment firm, STUDIA created a distinctive brand identity expressed through website design and video. A cohesive visual language built around clarity and confidence.
Brand Identity Development
Initial Logo Exploration Presentation
LAGO's story began in Italy, where its visionary CEO first conceived the idea for the company. Drawing inspiration from those origins, STUDIA explored a range of visual identities rooted in Italian heritage and the symbolism of the Venetian lion. From classical interpretations to bold, contemporary expressions, each direction sought to translate the company's beginnings into a distinctive visual identity.
Final Development
From the initial explorations emerged a refined typographic identity, balancing timeless elegance with a contemporary sense of movement. A distinctive wordmark and dynamic directional symbol establish a visual language that communicates confidence, progress, and forward momentum.
Website Design & Development
Extending LAGO's visual identity into the digital space, STUDIA designed and developed a website that balances sophistication, clarity, and functionality. Bold architectural imagery, refined typography, and a cohesive visual language create a digital experience that communicates LAGO's investment philosophy and reinforces its distinctive presence in the financial marketplace.
Brand Video
